Le projet :
Klubichnaya Polyana is a year around strawberry production. They the first greenhouse project in Armenian using only biological control and absolutely no pesticides and chemicals.
Challenge :
First challenge was to adapt year around growing technology to the Armenian climate. The second one has been to set up a marketing strategy to become a respected brand on export market.
Solution :
Close cooperation with Richel, innovating growing method and creative packaging and branding.